Sales promotion is defined as the means and techniques intended for broad consumer participation which contain promises of gain such as prizes, in cash or in kind, as a reward for the purchase of a product, security, service, or winning in contest, game, tournament and other similar competitions which involve determination of winner/s and which utilize mass media or other widespread media of information. It also means techniques purely intended to increase a product’s sales, patronage, and/or goodwill. (Article 4[bm] of Republic Act No. 7394)