The month of September marks the celebration of the “Public Relations Month” in the Philippines, by virtue of Proclamation No. 1357 signed by then President Gloria Macapagal-Arroyo on August 13, 2007. Every September, the Public Relations Society of the Philippines, the country’s premier organization for PR professionals, organizes a public congress whereby PR practitioners and other interested participants gather to pay homage to the craft of public relations, and through seminars and insightful talks, equip themselves with the tools to traverse this dynamic and competitive field.